TOP 10 Sports Business Deals Indian Sports market is growing by the day and the year 2018 provided huge testimony to this fact. The year saw some of the biggest cricket media rights deals, few record endorsement deals for the top Indian sports persons, historic commercial firsts for non-cricket sports and properties and some acquisitions and take overs in the Indian Sports industry. The year 2018 also saw sharp increase in both sports consumption data on broadcast and also some new records were created on the commercial pitch. InsideSport.co has compiled list of 10 top sports deals / news which created huge impact in year 2018 on the Indian sports industry.
INDIAN SPORTS BUSINESS DEAL 1: BCCI Rights goes to Star India Star India further created leadership position for itself with the acquisition of the Board of Control for Cricket in India media rights. In the first ever live e-auction for sports media rights, Star India outbid Sony Picture Network challenge with the successful consolidated bid of ₹6,138 crores to acquire all the BCCI media rights for a five-year cycle (2018-2023). Star India now holds broadcast rights for the cricket’s most premium properties, including the Indian Premier League and the International Cricket Council . This deal is historic in nature because it created new per-match benchmark for team India’s home game i.e 60.18 crore. The per match value in the last rights cycle was 43.2 crore every game.
INDIAN SPORTS BUSINESS DEAL 2: Sony pockets England Cricket Board After losing to Star India in IPL & BCCI rights bidding, it was critical for Sony Pictures Network India (SPNI) to acquire some big cricket board. SPNI team did the same by acquiring exclusive media rights from the England and Wales Cricket Board for the Indian subcontinent for a period of five years. The deal enabled SPNI to broadcast India’s tour of England in 2018.
With this acquisition, SPN’s exclusive cricket portfolio now includes most of the major international cricket boards, namely, Cricket Australia, England and Wales Cricket Board (ECB), Pakistan Cricket Board, Sri Lanka Cricket, Cricket South Africa, Cricket West Indies […]