UFC boss Dana White and sports business reporter Darren Rovell, now of The Action Network and formerly of ESPN, have traded barbs in the past over certain things about the UFC’s business.
That continued after UFC 232 on Saturday night when White responded to this tweet from Rovell after Amanda Nunes knocked out Cris Cyborg in a stunner: Between Rousey and Cyborg, Amanda Nunes has singlehandedly killed the most valuable women in the sport. Brutally damaging to UFC. Nunes isn’t in the same marketing ballpark as either of those two. — Darren Rovell (@darrenrovell) December 30, 2018 White opened up his post-fight press conference by going off on Rovell. There are some bad words in this video so if that’s not your thing turn and run for the hills:
White went on to call Nunes the best women’s fighter in UFC history and said she is now a huge star and will be marketed that way.
We’ll have to see how that goes for the UFC… and we’re guessing Rovell will be keeping a close eye on it.